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BEADS stands for Building Everyday Alliances by Delivery Support. The name comes from Anita Randolph's love for African beads and what they symbolize. Whenever she travels to Africa, beaded jewelry is the number one item she purchases in every country. Also, for all significant celebrations, beaded jewelry is custom made. It tells everyone the purpose of the celebration and the tribe the individuals belong.
BEADS approached us with a task to create their entire online presence including their website, which we designed and developed on Wordpress from scratch, logos, digital brand assets, social media profiles, and videos.
Our team was able to design the organization's website, graphical assets, and social media profiles. We increased BEADS social audience and engagement by utilizing a custom strategy built for the consumer and industry's needs. We developed a competitive hashtag strategy, created images, story content and more.