The 21st century has become an era of Social Media. People from all over the world, from all walks of life, from different age groups, from different genders, are creating accounts on one or another social media platform. And Instagram is one such insanely popular platform. According to its stats, it has more than 1 billion active users (as on June 2018), and 2 million-plus Instagrammers who visit at least one business profile each day.
Hence, it is a great platform for any business to promote themselves. So, if you are not utilizing it to tap into the market to generate leads then you are missing out on a whole lot than what you can probably imagine. But how can a business market itself on Instagram? What are the simple lead generation techniques that it can adhere to? Well, if these are questions that you are seeking answers for, then you have come to the right place. Here is how you can do it!
Your bio is an important part of your profile that can help you in luring customers. The link space in there has to be optimized to its full potential. Hence, remember to use the link to promote the objectives that you want to accomplish. Your link can promote the users to subscribe to the newsletter, to read your blogs, to increase product sales, or to participate in a survey.
One of the easiest and most obvious ways to generate links on Instagram is by using Instagram lead ads. You can use these ads to collect customer information like name, occupation, email address, and contact info. But to use Instagram for lead generation, you first need to have a Facebook page and an Instagram business profile in place. Only then ads can be used.
If you will create a lookalike on Facebook then the feature will benefit you by targeting people on Instagram who lookalike your existing customers. This is a great move as it helps in focusing on people who are more likely to show interest in your products. But in order to use this feature, you should have at least 1,000 followers on Instagram.
People have a tendency to trust what other people tell them, even if they don’t know the other people in the equation personally. This is why you need to re-post the unpaid content that is put up by your fans on your business page. This will promote your product and will act as proof for others.
Social Media platforms are meant to connect people. And if your business page fails to achieve this prime objective then there is a little hope for your success. Hence, make sure to engage your customers. But make sure to reply with more than thanks. Instead, you can create a challenge, or offer suggestions to your users to increase your engagement.
Instagram offers you a live feature where you can interact with your customers in real-time. But once you sign-off the story disappears, hence there is a sense of urgency that this feature creates. So, in order to effectively use Instagram to promote your business use this feature and talk/reply/offer suggestions to your users.
Hence, these are some easy ways that you can use to ensure more lead generation and to increase your growth!
All the best!
Have a question, not sure where to start?
Let's discuss your digital marketing goals! We're quick to respond, so we'll be in touch shortly to set up a time to chat.